Senior Sales Manager Nordics

Join our team at Helen of Troy and make an immediate impact on our trusted brands: OXO®, Hydro Flask®, Osprey®, Braun®, PUR®, Vicks®, Honeywell®, Hot Tools®, Drybar®, Curlsmith®, and Revlon®, and Olive & June®. Together, we build innovative and useful products that elevate people's lives everywhere every day. 

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent! 

Position: Senior Sales Manager - Nordics

Department: Sport Outdoor and Lifestyle Sales, Osprey and Hydro Flask

Work Location: Sweden, Remote 

Type: Full time, Permanent

What you will be doing: 

We’re excited to announce a new opportunity within our SOTL team as the first in-market hire for the global E4G focus in the Nordics region. This role will oversee a diverse portfolio across agent-managed markets (Norway, Sweden), direct markets (Denmark), and distributor-led territories (Iceland and the Baltics).

You’ll inherit a strong foundation of customers and partners who have shown consistent long-term growth, previously managed from the UK. With a local presence, your mission will be to accelerate performance by identifying and executing small to medium-sized opportunities that have previously been out of reach due to resource constraints.

This role is central to evolving our go-to-market strategies across varied business models and market tiers. Your primary objective will be to expand brand presence in key retailers and drive incremental sales across all SOTL channels, with a focus on Osprey and Hydro Flask. As HELE continues to review and expand its brand portfolio, your remit may evolve to include additional brands within this vertical.

Key Responsibilities

Strategy Development

• Implementing commercial strategies to drive revenue and profitability.

• Build business plans and define must-win SKU-customer combinations, translating them into actionable customer strategies.

• Continuously optimize go-to-market models based on market dynamics, brand portfolio, margins, and pricing.

• Negotiating contracts with distributors and agents, and establish new retailer terms.

• Identify and develop new business opportunities to maximize short- and long-term profit.

• Leading category development initiatives with key accounts.

• Exploring and introduce new product segments relevant to the region.

• Collaborating with EMEA PLM and Marketing teams to identify needs, propose products, and execute local plans.

Sales Management

• Translating strategy into annual business plans and agreements with accounts and distributors.

• Maximizing distribution, shelf presence, and promotional impact across key accounts.

• Proposing and following up on marketing programs with key customers.

• Ensuring execution of 4Ps (Product, Price, Promotion, Placement) through defined KPIs.

• Conducting annual planning and follow-up on promotions and launches.

• Maintaining up-to-date internal documentation and promotional pricing forms.

• Monitoring KPIs to meet performance commitments (invoiced sales, gross profit, contribution margin).

• Owning market development and build strong internal and external relationships.

• Training and coaching agent networks on new products and ensure field follow-up.

• Overseeing sales operations in collaboration with Customer Service.

• Interface with Sourcing, Regulatory, and Quality teams to ensure product availability.

• Developing and manage category budgets in coordination with European HQ.

Reporting & Forecasting

• Providing monthly KPI reports and propose solutions where needed.

• Accurately forecasting business performance at SKU level (price & volume).

• Conducting monthly update meetings with retailers.

🗝Skills needed to be successful in this role: 

• Proven experience in commercial strategy and sales management across multi-channel environments.

• Strong negotiation and relationship-building skills.

• Ability to work independently and adapt to diverse market models.

• Strategic thinker with hands-on execution capability.

• Fluent in English; additional Nordic languages are a plus.

• Excitement about joining a midsize yet growing company with fast-growing brands!

🗝Minimum Qualifications: 

• Business Education with 5+ years’ experience in account/sales/distributor management within an FMCG, Travel, Outdoor or Lifestyle/Fashion environment. Preferably with Blue Chip companies. At least 5 years’ experience with key retailers.

• Proven track record successfully working in multi-brand and/or complex ownership corporations is an advantage.

• Excellent knowledge of the Retail/Distributor scene in NORDICS & BALTICS

• Full knowledge of cost, profit/loss, and excellent planning skills are required

• Experience in selling premium concepts by utilizing capabilities like category management and retail excellence tools

• Demonstrated expertise in business development, negotiation, and analytical skills required.

• Oracle knowledge or sales database experience is an asset (but not necessary)

What do we offer?

• 💸 Competitive compensation package depending on experience and skills

• 💻 Flexible work policy

• ☀ Increased flexi-days package after 1 year of service

• 👂 Employee assistance counselling line

• 🎁 Employee discounts on all our EMEA products

• 💪 Lunch and Learns

• 🏝 Company closure between Christmas and New Year’s

• 👌 The chance to work in an international, diverse, and inclusive environment!

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you. 

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.