Director of Marketing, Osprey

Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon and Olive & June. Together, we build innovative and useful products that elevate people's lives everywhere every day. 

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent! 

Position: Director of Marketing, Osprey 

Department: Marketing 

Work Location: Cortez, CO, Hybrid (work 3 days onsite) 

Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations. 

What you will be doing: 

Osprey’s Marketing Director is a professional and inspired leader providing strategic, creative and executional leadership in a demanding and exciting marketing environment. The Director is responsible for developing and executing a comprehensive marketing strategy to support Osprey’s brand, product, and key messaging while providing leadership to the marketing team to deliver results. The position reports to the VP of Marketing. Responsible through department managers and team members for all aspects of core marketing, brand media, outreach, events, public relations, retail marketing and digital strategy presentation. 

• Core Marketing Leadership:  

• Promotions 

• Consumer and trade events 

• Athlete management and utilization 

• Organic social media 

• Marketing project management  

• Seasonal Go to Market planning  

•  Endemic and digital brand media  

• POS and consumer promotional items 

• Trade show creative and event support 

• Partnership marketing 

• Donations and alliances with industry groups 

• Retail marketing 

• Creative Partnership: 

• Collaborate with creative department on: 

• Development and execution of Osprey’s seasonal brand and product campaigns  

• Adherence of branding standards and graphics presentation 

• Manage creative calendar for print and online production of critical sales and marketing tools 

• Creative project management  

• Strategic planning of photo and video marketing assets 

• Agency Management: 

• Lead agency management for all agency partners related to creative and marketing functions including but not limited to PR, social media, Trade Show, Retail Display, Packaging. 

• Public Relations:  

• Provides direct management of Osprey’s public relations and social media contractors. PR efforts supported by: 

• Creation of annual PR and SM plan 

• Annual agency reviews 

• Print and online editor relationships and education 

• Response to media and product requests 

• Timely and insightful development and distribution of press releases 

• Creation and distribution of Osprey’s messaging through all social media platforms 

• Identify and supply public events with Osprey product 

• Give media interviews upon request 

• Attend appropriate media events 

• Hold annual media product testing and social events 

• Coordinate product presentation to gear editors with assistance of PR agency rep at tradeshow  

• Digital Strategy Support:  

• Through Osprey’s Director of Digital Marketing and Ecommerce and, provide seasonal marketing strategy and positioning direction to ensure a unified omni-channel execution: 

• Provide seasonal marketing strategy to digital team 

• Key member of content calendar team 

• Coordination between sales, marketing and product teams related to web activity 

• Sponsored Athlete Management:  

• Manage requirements of sponsored athlete program (selection, contracts and utilization)  

• Manage athletes to ensure athlete event attendance, product testing and development, image development, and social media content  

• Provide sponsored athlete support, coordination and communication  

• Coordinate product testing process with PLM team  

• Conduct annual review of athlete performance to determine renewal status  

• Sales Team Support:  

• Key member of Osprey C2C team  

• Develop marketing strategies and varied execution to support Osprey sales objectives  

• Plan and deliver marketing presentations for annual and trade show sales meetings  

• Attend and represent Osprey during select sales events  

• Department Budgeting:  

• Responsible for annual creation and management of comprehensive budget for all marketing expenses  

• Regular budget reviews with Osprey Finance  

• Spending corrections as required  

• Product Development:  

• Assist in product design and testing  

• Assist in naming for new product  

• Actively participate in product future and feedback interactions  

Skills needed to be successful in this role: 

• Demonstrated participation in and enthusiasm for outdoor pursuits.  

• Creative and promotional orientation.  

• Demonstrated ability in clear verbal and written communication.  

• Exceptional leadership and communication skills.  

• Professional abilities in modern computer applications, marketing techniques, and social media practices.  

Minimum Qualifications: 

• Bachelor's Degree 

• 8+ years in marketing experience in outdoor or related industries 

• Authorized to work in the United States on a full-time basis 

In Colorado, the standard base pay range for this role is $140,504.51 - $210,756.76 annually. This base pay range is specific to Colorado and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.  

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.