Associate Retail Marketing Manager

We have an immediate permanent opening for our Osprey and Hydro Flask EMEA Marketing team in Munich Germany for a:

Associate Marketing Manager (Retail)

Osprey & Hydro Flask

Look around your home, and you'll find us everywhere:

In your kitchen, living room, bedroom, bathroom, garage and outdoors. We are already making your everyday lives better. How are we achieving this? We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. And whether you are just starting your career or in need of a new challenge, we recognize, develop, and empower talent!

Helen of Troy (NASDAQ: HELE) is a global designer, developer, and worldwide marketer of well recognized and widely trusted brands including OXO®, Hydro Flask®, Osprey®, Braun®, PUR®, Vicks®, Honeywell®, Hot Tools®, Drybar®, Curlsmith®, and Revlon®.

Together, we build innovative and useful products that elevate people's lives everywhere every day!

About the role

This position will work closely with the Retail Marketing team and key stakeholders to activate Helen of Troy’s ‘must win’ brands Osprey and Hydro Flask within the Sports and Outdoor channel across EMEA. The associate marketing manager will lead and manage the execution of global marketing initiatives within the strategic COOP accounts as well as guide the Marketing Coordinator to develop the new growth opportunities across Travel and Lifestyle channels in the long term.

This position is responsible for accurately representing the Osprey and Hydro Flask brands, not only at Retail but also the assoc. marketing manager will project manage the international and local tradeshows attended by the brands.

What you’ll do in the role

Retail Marketing Activation

• Lead the development, planning and execution of retailer marketing campaigns with the strategic COOP accounts across Europe (especially DACH region) for Osprey and Hydro Flask.

• Continually identify market insights and innovative methods to enhance the Osprey and Hydro Flask brands across EMEA

• Manage close relationships with the Sales Managers to ensure that marketing is targeted and effective with the correct brand message across all regions

• Be the main contact for Distributors and Agents across EMEA to ensure consistent messaging of the brand across agent territories.

• Reporting on and evaluating the success of marketing initiatives on a regular basis (campaigns/ seasonally/annually)

Budget Management & Team Support

• Lead conversations internally and externally to communicate, manage and agree investment amounts for all the COOP accounts and Business Development Funds for DE & AT with the help of the brand lead

• Project managing international and local Tradeshows for Osprey and Hydro Flask, supported by Retail Lead

• Guide and advise Sales Team on brand representation and POS for regional tradeshows for Osprey and Hydro Flask

• Lead and develop retail events

• Support B2B PR with relevant Osprey news

Assets & Brand Management

• Working closely with the EMEA Creative, Retail and Brand teams to develop and sustain a consistent look and brand image, across retail partners

• Being the first point of contact of the needs regarding SOTL e-retailer content and collaborate closely with the digital team

• Promoting participation of brand marketing campaigns within strategic COOP retailers and ensure correct representation of the brands

• Being the brand champion for Osprey and Hydro Flask’s representation at MOC

• Working with Creative to develop seasonal Retail Marketing presentations for Sports and Outdoor channels

• BDF budget management

What will help you do the job well

🗝 Essential:

• University degree or relevant qualification in marketing

• Fluent in German and English (spoken and written), French a plus

• Must have experience working directly with retailers

• Good knowledge of Microsoft Excel & PowerPoint

• Comfortable writing and giving presentations

• Excitement about joining a midsize yet growing company with fast-growing brands!

👌 Nice to have:

• 5+ years previous experience in a marketing role

• Problem solving & decision-making ability

• Organising and planning skills

• Customer Orientated

• A self-starter able to use your own initiative

• Results orientated

About you

Our ideal candidate is a self-starter, driven and passionate individual with exceptional communication skills. You have the flexibility to work in a small yet fast-growing organization, possess strong analytical and detail-oriented thinking, can work with a good level of autonomy and foster relationships with cross functional teams.

About us

Many of our products rank as #1 brand in their category- we are proud to be market leaders. Behind all these achievements stand exceptionally talented and passionate associates. We are a dynamic mid-size multinational company that offers challenges and opportunities equal to your talents and abilities. Our 15+ locations elicit unique team cultures; our powerful brands are marketed in approximately 75 countries.

If you want to join us on this journey you can find out more on www.helenoftroy.com/emea. You can also find us on our career website https://careers.helenoftroy.com/home or on LinkedIn, Glassdoor, Facebook, Instagram and Twitter.

What do we offer?

• 💸 Competitive compensation package depending on experience and skills

• 💻 Flexible work policy with regards to working hours and work from home

• ☀ Increased flexi-days package after 1 year of service

• 💼 Modern office with collaborative workspaces

• 👂 Employee assistance counselling line

• 🎁 Employee discounts on all our EMEA products

• 💪 Lunch and Learns

• 🏝 Company closure between Christmas and New Year’s

• 📈 Employee Stock Purchase Plan

• 👌 The chance to work in an international, diverse, and inclusive environment!

Sound like a perfect fit?

If you’re seeking an exciting professional position in a dynamic international environment and be empowered to inspire fresh ideas, then Helen of Troy wants to get to know you!

Next Steps: We will ask you to complete a quick survey as we would love to get to know you by learning more about your experience and skills. If your application is selected, we will reach out to you ASAP for your first informal introductory call.

#LI-Hybrid

#LI-Remote

#LI-AC1

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.