Product Marketing Manager, Air & Water Innovation 

Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon and Olive & June. Together, we build innovative and useful products that elevate people's lives everywhere every day. 

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent! 

Position: Product Marketing Manager, Air & Water Innovation  

Department: Marketing 

Work Location: Marlborough, MA, Hybrid (work 3 days onsite) 

Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations. 

What you will be doing: 

We are seeking an entrepreneurial-minded Product Marketing Manager to lead innovation and development for our Air and Water Wellness brands. This role reports into the Marketing Director for Air & Wellness Director and requires an individual who is passionate about innovation (products, packaging, and claims, etc.) with the ability to leverage consumer research and market data where available, and fill in the blanks when it’s not.   

• Consumer-Centric Innovation:  

• Maintain a deep understanding in the air comfort and water filtration space of consumer needs, both rational and emotional, to drive innovation that resonates with our target audience and exceeds consumer expectations.  

• Conduct ongoing analysis of air comfort and water filtration industry trends, consumer behavior, and competitor activities to help identify opportunities for differentiation and drive future innovation.  

• Innovation Pipeline Management:  

• Manage day-to-day work, resources, timelines, and budgets to deliver projects that meet commercial targets and innovation thresholds on time, and within cost targets, to drive revenue and market share growth.  

• Own and conduct financial analysis in partnership with the finance and development teams. Includes developing and updating initial volume projections that drive forecast, profitability and ROI for new products.  

• Collaborate with go-to-market teams to define and refine positioning/claims to sell-in and drive sell through.   

• Champion disruptive thinking and agile methodologies to foster a culture of innovation and creative problem solving to address challenges and remove bottlenecks  

• Contribute to the development of innovative roadmaps that drive long-term product development and market leadership.  

• Brand Architecture and Portfolio Management:  

• Drive development and management of innovation within the PUR and Honeywell brand architecture and portfolio strategies that supports/evolves Brand Architecture while meeting business objectives and ensuring it aligns with brand principals.  

• Support Marketing Director in developing and analyzing financials to manage overall product portfolio, develop 5-year plan and evaluating data to make key business decisions.  

• Cross-Functional Collaboration:  

• Work closely with R&D, marketing, consumer insights, finance, and other departments to ensure seamless launch and introduction of new innovations for air comfort and water filtration.  

• Facilitate and maintain a flow of insights and new product ideas. Leverage insights to identify breakthrough innovations to fill the funnel and drive future growth.  

• Support Development of and Execution of Strategic Vision:  

• Contribute to strategic innovation roadmap for Air Comfort and Water Filtration in Wellness that aligns with PUR and Honeywell’s long-term goals and drives market leadership.  

• Work collaboratively with the Air Comfort and Water Filtration cross-functional team including brand, innovation, and consumer insights to bring new products, business models, and channels to market.  

Skills needed to be successful in this role: 

• Proven track record of developing and launching successful innovations 

• Strong cross-functional collaboration skills  

• Strong analytical skills and the ability to translate market trends and consumer insights into innovative solutions 

• Verbal and written communication skills, with the ability to effectively present ideas and influence stakeholders at all levels 

• Bias for action and a high degree of personal accountability 

• Experience working in a fast-paced, often ambiguous environment, with a focus on growth and continuous improvement 

• Passion for wellness and meeting consumers’ needs  

Minimum Qualifications: 

• Bachelor's Degree 

• 3+ years of experience in innovation, product development, or a related field within the wellness industry 

• Authorized to work in the United States on a full-time basis 

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance. 

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.