
Straight Talk
In 2018, Curlsmith was born out of a community of people with textured hair sharing their haircare tips and home remedies – as well as their frustrations with products not made specifically for curls.
Our mission is to inspire curl confidence in everyone, by creating the world's best-performing curl care products that enhance all hair textures. That means clean ingredients. Reliable results. No compromises.
As a member of the Helen of Troy family of brands, we strive to pair innovation with purpose and satisfaction, not just in our products but in our careers.